How to Automatically Post Blogger Articles to LinkedIn

Publishing something useful is only half the job. The other half is making sure people actually see it. Small teams and solo operators often publish posts regularly but distribute them inconsistently — or not at all. The post goes live, a few people notice, and then it disappears into the archive. An automation connecting Blogger to LinkedIn can remove at least one point of forgetting.

This guide covers how to set up that automation, what to customize so the result is worth clicking, and what can go wrong if you run the workflow carelessly.

What the Automation Actually Does

Before touching any tools, understand what the workflow is doing in plain terms. Blogger is where you publish. LinkedIn is where you want the post to appear. An automation tool sits between them, watches Blogger for new posts, and creates a LinkedIn update when one appears.

Blogger exposes a feed — typically an RSS or Atom feed — for every blog. When a new article is published, it appears in that feed. An automation tool can poll that feed on a schedule (every 15 minutes, every hour), detect when a new entry appears, and use that as the trigger to do something else — in this case, post to LinkedIn.

LinkedIn’s API allows posting updates to a user’s personal profile or, with appropriate permissions, to a company page. The automation maps fields from the Blogger feed — typically the post title and URL, sometimes the post excerpt or description — into the LinkedIn post text.

How to Set It Up

The setup sequence follows the same basic pattern regardless of which automation tool you use.

Step 1: Locate your Blogger RSS feed

Every Blogger blog has a public feed URL. For most blogs it follows the pattern https://yourblogname.blogspot.com/feeds/posts/default. You can also append ?alt=rss to get RSS format. Confirm the feed URL is accessible and that recent posts appear in it before connecting it to anything.

Step 2: Connect Blogger (or the feed URL) in your automation tool

Most automation tools support RSS feed triggers directly, which is the more reliable approach than using a native Blogger connector. Connect using the feed URL rather than OAuth if your tool supports it — this avoids permission expiry issues and works without a Google account reconnect every few months.

Step 3: Set the trigger to “new item in feed”

The trigger fires when a new entry appears in the feed. Note that most automation tools check on a schedule — they are not watching in real time. If your tool checks every hour and you publish at 9:00 AM, the LinkedIn post might appear at 9:45 or 10:00. For most use cases this lag is acceptable.

Step 4: Connect your LinkedIn account

LinkedIn requires OAuth authorization. When connecting, pay attention to whether you are authorizing access to a personal profile or a company page — these require different permission scopes and different setup steps in most tools. A company page post also requires that your account has admin access to that page.

Step 5: Map the fields into a LinkedIn update

This is where the quality of your automation lives or dies. The minimal version takes the post title and URL and composes a LinkedIn update. A better version includes a short intro line that gives the post context.

Consider what the LinkedIn update will look like when it posts. A bare URL with no framing is the output of someone who automated without thinking. A short line — one sentence explaining what the post is about and why someone should read it — makes the difference between a post people scroll past and one they click.

Step 6: Test before activating

Most automation tools have a test mode that lets you fire the workflow manually with sample data. Use it. Check that the LinkedIn post text looks correct, the URL resolves properly, and the formatting is not broken. Check on both desktop and mobile LinkedIn.

Step 7: Activate and monitor the first few posts

Do not activate and forget. Watch the first two or three automated posts manually to confirm they are appearing correctly.

What to Customize

The default setup produces a link post. That is functional, but there are a few customizations worth making.

Write an intro line template. Most automation tools support dynamic field insertion. You can construct a template like: [Post Title] — [Short description from feed]. Read it here: [URL]. If your Blogger posts have a meta description or excerpt field, pull that in. If they do not, a static opener like “New post:” at minimum signals intent.

Avoid posting a bare link with no text. LinkedIn’s algorithm tends to show text posts and posts with engagement over bare link posts. A two-sentence intro with a link outperforms a link-only update.

Consider adding a question or prompt. A simple “Curious if others have run into this” or “Let me know what I’ve missed” at the end invites comments. This is harder to automate well — generic CTA language reads as automated — but if you can write one that sounds natural for your audience, it is worth including.

Check your feed description field. Blogger feeds include a post description or summary field. If that field contains HTML markup rather than plain text, your LinkedIn update may include raw tag characters. Test this explicitly and add a text-cleaning step in your automation if necessary.

What Can Go Wrong

Several failure modes are common with this type of automation.

Old content posts when you first activate. Many automation tools process the most recent items in the feed when a connection is first established. If your feed has 50 posts and you connect without configuring a “only process new items going forward” setting, you may trigger 50 LinkedIn posts in rapid succession. Check your tool’s behavior on initial connection before going live. Most tools have a “trigger only for new items” option — make sure it is enabled.

Duplicate posts. If you publish a post and then edit it, some tools may detect the updated entry as a new item and fire the automation again. Understand how your tool handles feed item updates and whether you need to configure deduplication.

Malformed or broken URLs. If your Blogger domain has recently changed, if you use a custom domain, or if your feed includes redirected URLs, the link in the LinkedIn post may not resolve correctly. Always test post URLs manually.

Thin, robotic updates. Automation makes it easy to post consistently and easy to post badly. A LinkedIn profile full of automated link posts with identical formatting and no variation looks like a bot account. This affects how people perceive you and can reduce the reach of those posts over time.

LinkedIn API changes. LinkedIn has historically been stricter about API access than other platforms. Automation tools’ LinkedIn integrations occasionally break when LinkedIn changes its API requirements. Monitor your workflow monthly and be prepared to reauthorize or reconfigure.

The Right Way to Think About This Automation

This workflow solves one specific problem: you publish something and then forget to share it. The automation removes that single failure point. It does not solve the problem of writing something worth sharing, composing an update worth reading, or engaging with the people who respond.

Use the automation for consistency. Keep the message human. The best version of this setup is one where the automation handles the mechanics and you occasionally add context, answer comments, or write a post so good it would have been worth sharing manually anyway.