Launching an AI product means choosing where to distribute it. Launch directories are one channel — not a growth strategy on their own, but a useful distribution surface if you pick the right ones for your product and use the limited time of launch week well. The mistake most indie founders make is treating all…
A Product Hunt launch for an AI startup is not a marketing stunt. Done well, it’s a 48-hour event that generates early users, drives signups, and creates a public record of what your product does and who uses it. Done poorly, it’s a lot of effort with no lasting output. This article covers the tools…
After launching an AI tool, most founders copy the same blurb into every directory they can find and then wait. Nothing much happens. The problem is not the directories — it is the assumption that more submissions automatically means more discovery. Where you submit matters as much as whether you submit, because different platforms serve…
Most AI tool launches fail quietly. Not because the product is bad, but because the founder treated launch day as a marketing moment instead of a readiness test. In 2026, the market for AI tools is crowded with impressive demos, confident positioning, and tools that collapse the moment a real user arrives. If you want…
Launching an AI tool on Product Hunt is not a marketing trick — it is a public readiness test. The platform gives your product a moment of concentrated attention from builders, early adopters, and product-curious buyers. What happens next depends almost entirely on how well you prepared. This checklist is designed for a solo founder…