A Product Hunt launch for an AI startup is not a marketing stunt. Done well, it’s a 48-hour event that generates early users, drives signups, and creates a public record of what your product does and who uses it. Done poorly, it’s a lot of effort with no lasting output. This article covers the tools…
Choosing a launch stack for a micro-SaaS is not primarily a technical problem — it is a risk management problem. Two risks dominate the early stage: not getting paid correctly and spending more time managing infrastructure than building the product. This article scopes deliberately to those two layers — payments and billing, plus deployment and…
Most small SaaS launches underperform not because the product is weak, but because the distribution system was assembled at the last minute or never assembled at all. A single Product Hunt post without email, a newsletter without a social schedule, or a community post without any owned channel to capture interest — each of these…
When AI-assisted search started gaining traction, a lot of builders concluded that backlinks no longer mattered. If users are asking ChatGPT, Perplexity, or Google’s AI Overviews for tool recommendations instead of clicking ten blue links, why spend time earning references from other websites? The answer is that this conclusion misunderstands what backlinks actually do —…
After launching an AI tool, most founders copy the same blurb into every directory they can find and then wait. Nothing much happens. The problem is not the directories — it is the assumption that more submissions automatically means more discovery. Where you submit matters as much as whether you submit, because different platforms serve…
Most AI tool launches fail quietly. Not because the product is bad, but because the founder treated launch day as a marketing moment instead of a readiness test. In 2026, the market for AI tools is crowded with impressive demos, confident positioning, and tools that collapse the moment a real user arrives. If you want…
Launching an AI tool on Product Hunt is not a marketing trick — it is a public readiness test. The platform gives your product a moment of concentrated attention from builders, early adopters, and product-curious buyers. What happens next depends almost entirely on how well you prepared. This checklist is designed for a solo founder…